![]() ![]() Producers can also look to global or international inspiration for flavor variety innovation. Mushrooms and onions were the top two vegetable toppings preferred at 56% and 53%, respectively. However, vegetable-forward pizzas are trending and can be positioned as a way for consumers to reduce meat consumption or as a unique dish, according to Technomic. ![]() Sixty-two percent prefer pepperoni, and it is growing in appeal as the protein topping of choice on menus across segments. When comparing pizza sauce options, most consumers preferred a balance of sauce characteristics leaning a bit toward heavy (30%), savory (37%) and chunky (27%) sauces. Fifty-one percent of consumers preferred tomato marinara, with 41% enjoying garlic parmesan sauce on their pies, according to Technomic. Palermo stepped outside the pizza box, offering its Orange Chicken Overload and Totally Taco Screamin’ Sicilian Pizzas, as well as two dessert pizza flavors, Smores and Cookie Brownie.Ĭonsumers are choosing more authentic sauces and garlic sauces with bold, classic flavors. “As far as toppings and sauce, we are pushing the envelope with new dessert items and unique fun flavors,” said Nick Fallucca, chief product and innovation officer for Palermo Villa. responded to the need for attention-grabbing varieties with a beer-infused crust for its indulgent, heavily topped Screamin’ Sicilian line, Za’Brewski Pizza, made with Leinenkugel’s Original. Innovation with flavors and ingredients increases variety within brands and creates products that can be tailored to differing tastes. ![]() There are untapped opportunities,” said Sally Lyons Wyatt, executive vice president and practice leader, IRI. But if producers are limited to supply chain issues, then they can just change the marketing. There are so many ways to change your portfolio. Determining which products meet these occasions will create incremental opportunity to drive growth. Marketing to different eating occasions throughout the day engages consumers, and many pizza producers have not yet capitalized on the evolving at-home occasions. Differentiation will come in the form of new flavors, formats, convenience, portion control and the ability to cater to eating occasions. With consumption high and growth steady, pizza could be an increasingly expanding market, making differentiation even more important as competition intensifies, according to the Technomic report. ![]()
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